A friend told me, “I don’t like to sell.” this is a common answer, and my answer to this is whether you like it or not, you are selling all the time. I love to use acronyms, and S.E.L.L.I.N.G. is a great acronym for Service, Education, Love, Leverage, Integrity, Numbers and Greatness.
You can also use the feel, felt and found method. “I can understand how you feel, I felt the same too and later I found that we are selling all the time since we were a child and we were pretty good at selling when we went for job interviews and during our dating days!”
Service – It is about having the prospect’s best interest at heart and to think of ways to serve him better.
Education – It is about educating your prospects and helping your prospects to make a good choice that will help him or her live a better and happy life.
Love – It is your moral obligation to share a great product or service that will help people live a better and happy life, and you got to love to do that to become a successful salesman or saleswoman. Can you remember how much you were selling yourself at a job interview and at a hot date? If you are married, you have made the greatest sale, your spouse has been sold on you out of the millions that were available!
Leverage – Why work hard when you can work smart? Now there is a proven and tested system for you to enjoy more time and more money! Sales people earn the most money and commands the best respect because without them millions of people will be out of a job! Peter Drucker said that marketing and innovation, these two factors bring in the money, the rest are operational costs.
Integrity – You only sell what you believe in. “Sincerity is the highest mark of a man.” – Confucius.
Numbers - The law of averages will never fail you. You must do enough to get the results you want in life. All successful people understand the Law of Numbers – you must do enough!
Greatness – “Service to many people is the way to greatness.” – Jim Rohn, In sales, there are no limits, you have the opportunity to help millions of people to live a better and happy life!
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